User Experience and User Interface Design are two vital components when designing a new website in order to grab the attention of your target audience.
Quite simply, User Interface Design is how a site visually appears to the user. This involves color, typography, and the layout of the website. On the other hand, User Experience design involves behind the scenes work. It requires the designer to perform a lot of reconnaissance and to do a fair amount of user research, along with testing the product. A good User Experience designer works closely with the User Experience researcher to implement the evidence found from the tests run to improve their particular website. These two types of designers have made a giant impact on the tech industry, as they have vastly improved the ability for design to consist of both form and function. Because of the increasing role of good design in product successes (most famously Apple), working with great design teams and makers has become crucial for businesses of all spectrums.
